Ballard Market Icons

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Spring 2020 — 5 weeks — Icon Design
Teamed with Yasmin Daneshjoo

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The Ballard Farmer’s Market was Seattle’s first year-round farmer’s market which brings Washington-exclusive fresh produce to the local neighborhood. The icon set is intended for the promotion of the market through both printed and digital media in order to bring in extra income during a time where markets are operating completely differently due to COVID-19.

Redesigning the icons of the Ballard Market, we wanted to create a successful set of unified symbols which showed off their quirky, rustic spirit. The challenge was to create consistency in the amount of detail and style throughout, portray the character of the market, and make it all-encompassing of what one would find if they attended the Sunday event.

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THE OVERVIEW
Research                                            Unify
Draft                                                   Prototype
Brand Guidelines                               Refine

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